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The Give Change A Chance campaign first ran from November 2020 to March 2021.
The 'Give Change A Chance' Community Education Campaign Evaluation 2021 Research Report was commissioned by the Gambling Support Program to provide an in-depth review of the campaign’s effectiveness. The evaluation was undertaken by EMRS. The evaluation found that the Know Your Odds brand has strong messaging clarity, but the campaign would benefit from further exposure.
The Know Your Odds Campaign has been delivered in a series of phases since 2011. The 'Know Your Odds' Community Education Campaign Evaluation 2022 Research Report was commissioned by the Gambling Support Program to provide an in-depth review of the campaign’s effectiveness. The evaluation was undertaken by EMRS. The evaluation found that the Know Your Odds brand has strong public recognition and is considered effective.
Read the 'Know Your Odds' Community Education Campaign Evaluation 2022 Research Report (PDF 2.8MB)
*Please note - if you are having trouble accessing the content of the report, please email gambling@dpac.tas.gov.au