Offering a seniors discount is a welcoming gesture and makes seniors feel like a valued customer.
- Ensure staff know what your offer is for Seniors Card holders and are able to answer questions about this offer.
- People don't like being treated as if they are 'all the same'; they have different backgrounds and beliefs and like to be treated as individuals.
Display your Seniors Card window stickers and Counter Stand. Card holders look out for them.
Use the Seniors Card Welcome Here logo in your marketing collateral as well as in your local paper and Yellow Pages advertisement.
Promote your offer to over 102,000 Seniors Card holders through the biennial Discount Directory.