Home | Divisions | Community Development Division | Seniors Bureau | Seniors Card | Become a business partner

Seniors Card business partner application

An invitation to give your business a share of the good life

Seniors are a powerful consumer group and are growing in number and spending power.  Nationally, people aged 60 years and over, represent around 20 per cent of the population and hold approximately 50 per cent of its spending power.  Seniors are concerned about receiving genuine value for goods and services and have the time to shop around for the best deals. They are also loyal customers and reward the businesses that are good to them. That’s what the Tasmanian Government’s Seniors Card Program is all about.

Join the Tasmanian Government in supporting Tasmanian seniors by providing them with a great saving or special offer. Registering with the Seniors Card Program gives you direct access to the diverse and rapidly growing seniors market.

Who has a Seniors Card?

Residents of Tasmania aged 60 years and over are eligible for the Tasmanian Government’s Seniors Card. Eighty-five per cent of Tasmanians in this age bracket have an active Seniors Card - that’s more than 77,000 people in Tasmania. 

How does the Tasmanian Government’s Seniors Card bring you more customers?

It’s simple. Your business offers Seniors Card holders an exclusive incentive if they shop with you and we publicise that offer through our Business Directory, which is mailed directly to more than 56,000 households statewide, and available on this website. Seniors can also recognise your business as offering a special incentive through a Seniors Card decal you can display at your business, and on your own promotional material.

How do I become a Business Partner?

It is free to become a Seniors Card Business Partner.

All you need to do is:

  • decide on a saving or special offer exclusive to Seniors Card holders,
  • complete the online application form (see below)

You will receive free window and point-of-sale stickers to ensure your business is recognised as a Seniors Card Business Partner.

What about interstate Seniors Card holders?

The Seniors Card Program operates in each state and territory and most businesses offer their discounts to Seniors Card holders throughout the country.

There are more than 3.6 million people aged 60 and over in Australia and approximately 2.5 million Seniors Card holders nationwide. That number will increase rapidly over the next decade as baby boomers enjoy life as retirees. Australia’s 3.6 million seniors spend $900 million on domestic travel annually and Tasmania’s popularity as a tourism destination continues to grow.

The application form gives you the choice of making your offer available to interstate Seniors Card holders, or restricting benefits to Tasmanian Seniors Card holders.


Become a business partner:

Read the terms and conditions

Apply online to become a business partner

If you would prefer to complete the application by hand, you can download a paper version of the application form PDF icon(PDF, 167.7KB).


Advanced search